Get Hooked On TRU-LIFE SWIMBAITS

The TRU-LIFE SWIMBAIT is the most realistic and versatile swimbait on the market.

TRU-LIFE SWIMBAITS are a collaborative design created by Tru-Tungsten® and swimbait kings Ish Monroe and Matt Newman. This swimbait is three baits in one: Floater/Wakebait, Slow Sinker, Fast Sinker. Each come with removable Tungsten balls made to fit in the built-in chamber. The quality of the balls can be adjusted to customize the fall rate. The Tru-Life Swimbaits mimic a fish's natural movement utilizing a four segment design and adjustable weight chamber technology. Life like scales, eyes and paint schemes makes this an irresistible for bass and other game fish.

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